Dahlia Kalmia Florals
Dahlia Kalmia is a boutique flower shop, specializing in lush, seasonal floral designs, and also carrying a curated selection of potted plants and high-end ceramics and planters. They believe that a flower a day, can brighten someone’s day (even if that someone is yourself). The flowers reflect the beautiful interior of the shop to welcome those who are eager in learning the art of flower arranging. The minimalist brand radiates in simplicity – enjoying and appreciating the simple things in life – stripping back all the clutter to establish a passive voice of the brand. Inspired by the modern and textural quality of florist arrangements, I developed a simple, yet elegant symbolization using the D and the K to create a tulip shape. I topped off the design with clean typography and an abstract, petal pattern, appealing to a contemporary, design-savvy customer base. Leaf illustrations were used to represent the concept of a garden but to also differentiate the brand from mainstream designs that have already existed. Special care was given to the production of all collateral materials, which were letterpress printed on beautifully tactile stock.