Elements Ice Cream
Beginning from the ground up, I connected with Jennifer over her vision for starting a nitrogen ice cream company. She educated me on how the process of creating the product worked and it opened my eyes to a whole new delicious method of creation and immediately inspired my thinking for creating her brand. I began my creative process by analyzing scientific elements and thinking how it may be incorporated with ice cream for an illustrated logo. Jennifer and I both agreed that what made her business so unique was the fact that the ice cream was frozen using nitrogen, which needed to be prominent in the visual representation of the company. By bringing in chemistry elements like the atom and the touch of the superscript 2 with the letter N to create the periodic symbol for Nitrogen (N2), the consumer automatically can identify this business as something different from the typical ice cream shop. With a soft, yet vibrant color palette in mind, mixed with modern sans-serif and slightly rounded fonts, Elements Ice Cream has a completely modern - even slightly futuristic look that matches the brand values of the company.