Brew Fuel Coffee Co.
Brew Fuel Coffee Co. believes that life is too short for bad coffee, so they decided to supply high quality roasted beans and good ingredients to local markets, bistros, delis, cafes, coffee shops and other likeminded fanatics of quality coffee. Brew Fuel's owners liked the rounded logo like Starbucks, but wanted me to create something more modern and trendy. I created a label shape with smooth edges because I knew that a shape like that would stand out when placed on bags and products customers were purchasing. The company wanted to showcase the growth and roasting capabilities in a visually appealing manner within the parameters of the logo, so I created a branch pattern to frame the outer sides of the logo. Since coffee is a plant that then roasts into a bean, I overlapped them to create the centerpiece and focal point of the logo. Adding steam lines to the top gave the element of roasting, which is the company's main goals - to roast coffee beans to perfection. I used a warm and neutral color palette, condensed sans serif fonts, and rustic mood boards to create a successful brand concept that will draw customers in to their great product.